Founder and owner of Rachiele® Custom Sinks in Central Florida
(Rachiele has been Awarded 10 U.S. Kitchen Sink Design Patents over the years.)
A unique way of thinking...
Everyone at Rachiele obtains joy in knowing we are improving the lives of those who invest in our products. We have maintained relationships with many of our past clients. We have been blessed in many ways and give back to the community and also share our blessings with our employees. The business started out in an effort to "sell" sinks. It quickly morphed into a mindset of helping people, and creating relationships. I have assisted countless people in finding other brands of sinks because their budget did not allow for our custom sinks. I fully understand that our sinks cannot be afforded by the majority of families. We cannot provide the level of quality and customer service at an investment amount less than we offer. I will spend just as much time with them as those who are able to invest in our sinks. These relationships are personal to me. That is why I do not have a sales staff. I speak with every single client and see them as friends.
Most importantly, I have an amazing team. When I hire, my top priority is hiring someone with a good heart as well as being a problem solver who is an innovator. Skills are secondary. Skills can be learned, a good heart and innovation is a mind-set that is part of the character of the individual. Innovation can be encouraged, and I do that regularly. My team is encouraged to think way outside of the box and are allowed to spend time and materials coming up with new designs, better ways of doing things, etc. They are all told that failure and cost to the company is nothing to be worried about. Failure, when innovating is inevitable and is a learning experience. My team, however, defies statistics. They are almost always successful. The Paragon™ design, the MicroWelding technique we use on stainless, brass and bronze and our improved copper, brass and bronze weathering, burnishing and topcoat techniques are just a few examples of amazing innovation by our team. There have been many more subtle quality enhancements that only I would notice unless I pointed them out to you, but they are important. The quality of welding is so outstanding that welding professionals have told me they have never seen work like we do anywhere. They all shake their heads in amazement. The fitting precision is also remarkable. When sinks are designed and formed with extreme precision, it is much easier and faster to weld them. My CAD designer has made tiny changes to allow for perfect fitting - especially on the corner sinks. It has not been easy to put such an amazing team together, however the end result offers unparalleled quality and customer service.
I have found that personal irritation gives birth to great ideas. I began in this industry back in 1977 as a professional kitchen, bath and other room designer. I was involved in high end remodeling and all aspects of new construction. My studies were in ergonomic design and space planning. Early on I became irritated with the poorly designed sinks on the market. After years of frustration, I thought I had better do something because nobody esle seemed interested in designing sinks that made sense; sinks with rear corner drains, apron sinks that could be installed in existing cabinetry and single bowl corner sinks. My irritation with messy countertops gave rise to Signature Series, NexGen™, Evolution™ and most recently our Paragon™ workstation designs. I cannot take credit for all of the designs, however I listen to those who have great ideas and I implement them quickly. I have been awarded 10 patents on my kitchen sink designs and have trademark protection on my NexGen™ and Paragon™ designs. One that I am particularly proud of is a patented design for those in a wheelchair. I have always offered those sinks at my cost. The other sinks on the market that are designed for wheelchairs are pathetic. They are simply shallower standard sinks with center drains. Did anyone think of moving the drain to the rear corner so someone in a wheelchair would not bump their legs on the drain pipes? The lack of consideration makes me feel frustrated and sad at the same time. Wake up, big sink manufacturers! You should be ashamed of yourselves.
I have several patents on retrofit farm sinks allowing them to be installed in existing cabinetry. I have three patents on my dual tier Evolution™ workstation sink design, as well as many others.
As a matter of fact, I designed the very first workstation sinks on the market well over a decade ago. Virtually all of the mainstream sink manufacturers have followed with various alterations of my original design. My industry leading innovations are: 1. Rear corner drains 2. Workstation sinks 3. Textured Stainless Steel sinks (Millennia) 4. Rustic Matte Stainless sinks 5. Properly designed sinks for those in wheelchairs 6. Retrofit farmhouse sinks 7. Retrofit top mount sinks 8. Innovative patinas on copper 9. Dual internal tier sinks (3 U.S. Patents) 10. The first sink to allow a double roll out full size trash mechanism in the sink cabinet 11. The NexGen exclusive designed workstation sink. 12. Still the only custom sink manufacturer solely building custom sinks.
I began designing and offering Rachiele® sinks in late 1998, selling exclusively to kitchen dealers, retail plumbing showrooms and a couple of online companies throughout the U.S. and Canada. During that time, I also owned a very successful online business called Luxury Home Products. In 2007 I made the decision to eliminate all products that were not made in the USA. My decision turned Luxury Home Products from an extremely profitable, multi-million dollar a year company into a very small company now called "The USA Home". I have no regrets.
In 2008 I realized that my dealer network was not able to keep up with my constant sink design improvements and options and orders were often incorrect or outdated. So, in January of 2008 we contacted all 164 dealers and told them we would no longer be selling through them and would be selling direct to the public at the same prices we had been offering to the dealer network. They all understood (thankfully). Since then, I have been offering my sinks directly to the public with personalized customer service that most dealers cannot offer. Every single client works with me directly by phone or in person. I spend anywhere between 30 minutes to several hours on phone calls in an effort to design a personalized sink that will save time and be ergonomically comfortable.
There have been hundreds of times that I have pointed out potential problematic issues with regard to sink installation, design and overall kitchen design that someone without my background would not have seen. I feel my background is one of my most valuable offerings to you. I understand kitchen design, cabinetry and countertop installation, and all aspects of home building and remodeling allowing me to walk you through this process comfortably and smoothly.
I make myself available evenings and weekends for phone calls. Our toll free and local number on the top of the all pages are forwarded to my cell phone after hours. I am easy to reach. I genuinely love what I do. Your calls are never a bother. Schedule a personal phone discussion with me to design your sink here.
By the way, everyone that works on your sink will sign it. They are all very proud of their work and I am proud of them. I also sign every sink that leaves here. I want my eyes to be the last ones on your sink. I also make sure your sink is packaged as perfectly as possible. Thank you for considering my small family company and for supporting Made in the USA products. Also, thank you to the thousands of wonderful past clients that continue to refer friends and family as well as invest in second, third, fourth and even 5th sinks in their new homes.
This stuff might look impressive, but most of what I have learned was from listening to people more successful than I.
- 42 Continuous years in the Kitchen and Bath Industry as a professional kitchen designer)
- Past Charter Member (Senior Advisory Board Member) of the Guild of Accredited Cabinetry Space Designers - now part of N.A.R.I. (National Association of the Remodeling Industry)
- Past Charter Member of the Guild of Professional Kitchen and Bath Planners
- 1995/6/7/8 President of the Florida Chapter of the Guilds Professional Kitchen and Bath Planners
- 1999/2000 National President of the Guilds of Professional Cabinetry Space Planners
- Consultant for the book "How to Plan Perfect Kitchens" published in 1994 (Ortho Books)
- Selected by the Mid Florida Home builders Association to judge the 1988 Parade of Homes
- Many local projects featured in Orlando Magazine, Orlando Business Journal, Better Homes and Gardens, Metro Magazine and Forbes Magazine
- Developed nationally accredited seminar on Kitchen and Bath Design and Sales and toured the country giving seminars
- Selected as one of 5 judges in 1995 National Kitchen, Bath, and Other Room Design Contest
- Graduate of Duquesne University (Psychology Major) - Pittsburgh, Pennsylvania, 1974
- Graduate Wood Mode Training School in 1977
- Graduate of Pigeonhole Advanced Design School 1978
- Graduate of Wood Mode Advanced Kitchen and Bath Design School 1979
- Graduate of Almillmo Advanced Kitchen and Bath Design School 1982
- Graduate of American Institute of Kitchen Design School 1980
- Graduate of National Kitchen and Bath School (Advanced Program) 1982
- February 1998 Feature Article in Kitchen and Bath Design News - Kitchen Dealer Success Story
- Honorary Co-Chairman of the National Business Advisory Council - a Congressional Appointment.
- President/C.E.O. Drum Muff, Inc., Rachiele, LLC, The USA Home, and Vostra USA
- Granted over a 10 patents for sink designs - several patents pending
- Current Board of Directors as well as Vice President/Treasurer for Loaves and Fishes, a local food pantry. I have been volunteering at this very worthwhile charity since January of 2003 If you would like to read about it or donate, please click on this link.
- Our sinks (and I) were featured on HGTV in 2005.
- Our copper apron front sink featured on DYI network - House Crashers, May 2010
- Past Interior Design Advisory Board Member, Seminole State College
- My company was featured on the front page of the Orlando Business Journal in September, 2016 with a full page article inside. They spoke of our new factory and plans for growth over the next few years.
- I am a serial inventor. I have a patent pending on a drum accessory that is a solution to loud cymbals, ringing tom drums and other issues. That company is called
- I also had a rock and roll band. I play guitar, cello and keyboards as well as sing. My band is called Happenstance (currently dormant)
First and foremost, Lisa, the love of my life, has been unbelievably supportive and works with me every day. She has been quite a trooper going on this wild ride with me! She is the wind in my sails. I have three wonderful children and four adorable grandchildren. I would also like to thank my parents, who have always shown nothing but love and support. My father is now 99 and my mother is 92. They are both in great health. I am so fortunate! We are truly a small family owned business. It is just Lisa and me in the office, with a handful of fantastic artisans building sinks and one applying patina on the copper sinks.
Years ago, when I first started a real job, I asked my employer what he thought I should do in order to be successful. He was a very successful entrepreneur. His name was Ray Martino of Syracuse, New York. His response was simple... "Want to catch a cold? Hang around someone with a cold". It was the best advise I have ever received. I have always tried to surround myself with wonderful people.
Imagine working at a job where there are virtually no customer complaints. The biggest stress I have is on the rare occasion when UPS damages a sink. Thankfully, that happens less than once a year. What a joyful place to work this is! Thank you for supporting our small family business for over 20 years.
Last, but not least, we hold a high priority on giving back. We have supported a local food pantry, Loaves and Fishes, since 2003. We have donated profits to our local police department, first responders, those in the military and more. We have always split our net profit with first responders and the military, totaling tens of thousands of dollars in additional discounts. We all appreciate the fact that we live in a wonderful country and realize we could not enjoy all of these wonderful benefits without the first responders, our military and our health professionals. We have been blessed abundantly and realize our obligation to give back to those in need.
You will see the signatures of our artisans on your sink! You will also see mine, along with a thank you note. Every single one of these men inspect every sink. I inspect each sink before I sign the sink.
I do have to mention that music has been another passion, and back in 2004 I was able to do something I had dreamed of for years. I put a rock and roll band together and we played out professionally for many years. The dream was complete when we were invited to the world renowned Full Sail University's Recording Studio for an audio and video recording of our band. The Full Sail recording is by invitation only. What a thrill to hear we were invited, not for one, but for two sessions! Full Sail is a very exclusive school where graduates have worked with Beyonce, Mariah Carey, Justin Timberlake, Gloria Estefan, Usher, Rihanna and more. Below is a still shot of that event from 2006. (I am the one with the beard on the far right) For those of you who still rock, I play a Les Paul and keyboards, and oh yes, Marshall amps. Mid 2016 we became so busy that I had to leave the band. No regrets. I had a ball! I attached a YouTube clip, no video, but some snippets of songs we did.
Behind the scenes
- The Grandchildren
My father's 95th birthday party